Netflix X Microsoft Deal

Netflix is an entertainment services company in which members can view a selection of television shows, documentaries, feature films, and mobile games across a number of genres and languages with paid streaming memberships available in over 190 countries. Microsoft is the world's biggest supplier of computer software. It is a top supplier of internet services including search and cloud computing, video games, computer and gaming hardware, and other services. 

Stock Change

Bargaining power

Key Leverage points

Negotiation Strategy

The strategy used in the Netflix-Microsoft deal was that Netflix first said it wanted to recruit networks and partner with them. They chose Google and others but then decided that Google was also working with other companies, so they finally struck a deal with Microsoft for streaming services.